All ideas streamlined into a single flow of creativity. SmiltÄ—.

LA offices

What If Machine

At De Molen curiosity finding new taste combinations is the most important task. The ‘What if Machine’ is helps out on this challenge. An installation that turns Artificial Intelligence into Artificial Inspiration.

Create surprising and personalised beer suggestions in a unique collab between you & Artificial Inspiration.

This project was initiated by the agency Kaliber. I worked on the UI of the installation, booth visuals and campaign assets.

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