All ideas streamlined into a single flow of creativity. SmiltÄ—.

LA offices


Modernspace builds global stores with local expertise to scale retail concepts. It’s a one-stop-shop providing production, shipment and installation with more than 30 years of experience. Building premium retail concepts for global brands. Modernspace unique approach of country specific knowledge and client centered approach differs from other competitors. Next to that Modernspace is focussing a lot on making the production green as possible. Making their business future proof and sustainable for the world.

But the current brand identity was lacking on these both key pillars. Making the visual appearance feeling stand-offish and corporate. I worked together with CHUNK Amsterdam on a new art direction around the current primary color red and the Modernspace logo. So we introduced additional colors such as beige, green and dark grey. Giving it a warm business like feeling using terra and warm tones. Adding extra richness using light shadows, unique pattern, bigger imagery and fluent transitions.