Via SQLI I joined Miele X for more than a year. Working on bi weekly iterations and concept designs for the PDP & PLP pages. My period can be roughly split into two phases. The first phase was focussing on bringing the PDP & PLP on par with the industry standards. Including brands outside of the appliance business. Learning from Baymard, heuristic evaluations, data & usability tests. The second phase consist of bringing more added value to the user by adding more storytelling to the pages. Implementing new content (photography & video), improved copy and improved flow/hierarchy.